asda

Asda Stores Ltd is a British supermarket chain which retails food, clothing, toys and general merchandise. It also has a mobile telephone network, Asda Mobile. Its head office is in Asda House in Leeds, West Yorkshire.^[1]

Asda became a subsidiary of the American retail giant Wal-Mart, the world’s largest retailer,^[2] in 1999,^[3] and is the second largest chain in the UK afterTesco.^[4] In December 2010, 16.5% of UK grocery shoppers used Asda for their main shop, with 'special offers' the most cited reason for its popularity.^[5]

Asda's marketing promotions have usually been based solely on price, with Asda promoting itself under the slogan Britain's Lowest Priced Supermarket, 13 Years Running. As a wholly owned division of Wal-Mart, Asda is not required to declare quarterly or half-yearly earnings. It submits full accounts toCompanies House each October.